It was made in 2006, and it is about pollution and its effects on the environment. The video is 3 minutes, 52 seconds long, and cuts between shots of the band playing, the lead vocalist, Tim McIlrath, singing, and shots of animals being saved or dying, if not already dead, from various environmental hazards caused by humans, even being direct animal cruelty. At the end of the video, Tim McIlrath says, "Every action has a reaction. We have one planet, one chance."

As well as the version played on television, there was another, more graphic version created. This was never released officially but is available on certain websites. The video serves a testimony to veganism. Rise Against is very active with PETA, and the band members are all active vegetarians or vegans.